Google Reporting and Analysis Exam Practice Test Sample Questions:
1. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?
A) On her Google Analytics destination URL
B) On her home page
C) On her index page
D) On every page of her website
2. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configurethe tracking?
A) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.
B) Jane should actually use Google Analytics for this task.
C) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
D) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
3. How is an ad's Clickthrough rate calculated?
A) It's the number of clicks an ad receives divided by the cost of each click.
B) It's the number of clicks an ad receives divided by the number of impressions.
C) It's the number of clicks an ad receives from anywhere in the Google Search or Google Content Network.
D) It's the total number of clicks an ad receives from the Google Content Network.
4. When you create a custom report in Google Analytics there are two criterion that you may use. What are they?
A) Metrics and Facets
B) Views and Visitors
C) Dimensions and Metrics
D) Views and Reports
5. You want to create a Search Query Report for your client. Which of the following are the most accurate steps to creating the report?
A) Choose Campaigns, Ad Groups, More Actions, Create Report, Choose Keywords, click Create Report
B) Choose Reporting, Search Query Report, choose Summary, click Generate Report
C) Choose Reporting, Choose Keywords, click Create Report
D) Choose Reporting, Search Query Report, click Create Report
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: D |
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