Google Display Exam Practice Test Sample Questions:

1. Gareth has created a new video advertising for the Google Content Network. His video is a demonstration of a service his company provides for Web users. How can Gareth get this video into the Google Content Network?

A) Gareth can upload the video through YouTube and then provide the Google AdWords URL for the ad to be submitted to the Google Content Network.
B) Gareth will need to enroll in the video placement program and then he will be able to upload the ad through the Video Ad submission tool.
C) Service advertisements are not allowed in the Google Content Network.
D) Gareth can use the Display Ad Builder and use a template with the video ad format.

2. Deanna is new to Google AdWords and she's hired you to help her create an ad for her bakery.
She wants to make certain that only people in her city can actually see her ad - rather than
advertising for users in a different location. You tell Deanna that there are three location options for Google AdWords. Which one of the following is NOT one of the three location options Deanna can use?

A) Customized targeting
B) Region and city targeting
C) Country targeting
D) Predictive targeting

3. Robert has created a display ad for his business that sells photography equipment online. He has created a large keyword list for his ad Google AdWords campaign - which is included in the Google Content Network. What is likely to happen with an expansive, large keyword list?

A) Robert's ad may show up on irrelevant sites that seem related to his business, but really ar en't.
B) Robert will generate more sales.
C) Robert's ad will budgeting will be adjusted to use the entire budget as soon as possible because the large amount of keywords will demand his ad more often.
D) Robert's ad may be paused by Google because there's an abundance of keywords.

4. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target the country of France and target the language of English.
B) Carl should target France, write the ad in French, and allow Google to translate the ad.
C) Carl should target the country of France and display his ad in English.
D) Carl should target either France or display his ad in English - he cannot do both.

5. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her ad is not a promoted video so it will always say "1" in this metric.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
D) The metric of "1" actually means she was the only person with that keyword.

Solutions: