IBM M2020-618 Questions & Answers - in .pdf
- Total Q&A: 41
- Update: May 28, 2026
- Price: $49.99
- Vendor: IBM
- Exam Code: M2020-618
- Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. An existing IBM Midmarket customer would like to grow beyond 100 IBM Cognos Express users. What do they need to buy?
A) Entitlements for additional IBM Cognos Express users
B) Entitlements for IBM Cognos Disclosure Management Express
C) A trade up to entitlements of IBM Cognos TM1 and or IBM Cognos Business Intelligence
D) Entitlements for IBM Cognos Insight
2. How would you overcome the objection "IBM is too expensive"?
A) Stress the "Easy to Buy" message; the products are packaged and priced right. Start small, start anywhere, deliver immediate value, and grow. Investigate the availability of compelling IBM Global Financing offerings
B) Start small, show immediate value then grow. Use trial to demonstrate ease and value. Demonstrate how they can leverage Excel skills
C) Limited IT skills are required for Express to be installed and maintained; no coding required. Partners can help with building trusted data and initial applications and the system can be owned and operated by a technical business user. Offer the Partner demos or a Partner led try and buy.
D) Compare total cost of ownership (entitlements, IT installation, configuration and programming)
3. An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?
A) IBM SPSS Statistics
B) IBM Cognos Express
C) IBM Cognos Disclosure Management Express
D) IBM Cognos Controller Express
4. Which is the most important question to focus on to address customer need?
A) Are they using a data warehouse?
B) Are they satisfied with their current Business Intelligence solution?
C) Are they having specific business pains?
D) Are they looking for a Business Analytics product?
5. When selling into an organization, what do you need to know from each individual on the customer team involved with the project?
A) What products do they prefer
B) What is their role in the project
C) How does the project impact their jobs
D) What is their role and individual agenda
Solutions:
Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: C | Question # 5 Answer: B |
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