IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
| Reporting and Analytics Features | - Standard reporting capabilities - Dashboards and visualization concepts |
| Solution Architecture | - Deployment models - Cognos components and services |
| Customer Use Cases | - ROI and business impact scenarios - Industry applications of Cognos BI |
| IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI - Business intelligence use cases |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. A potential customer is looking for a way to explore the data to determine why product sales are rising in one region but falling in another.
Which type of analysis in IBM Cognos BI best meets this requirement?
A) Scenario modeling
B) Statistics and predictive analytics
C) Slice-and-dice and trending
D) Analytical reporting and drilling
2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
A) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
B) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D) Cognos allows organizations to select the appropriate roles that match their user behaviors.
3. What is the main purpose of ad hoc reports in IBM Cognos BI?
A) To provide a detailed view of the financial health across the business.
B) To provide an easy and simple way to create a report and interact with it.
C) To deliver stakeholders a personalized experience based on a single report authored by IT.
D) To provide a point in time picture of performance based on an operational database.
4. An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?
A) TM1
B) PowerPlay
C) Controller
D) Business Insight Classic Mode
5. Which feature of IBM Cognos BI is designed to meet the specific demands of business analysts?
A) Portal integration
B) Active Report
C) Data exploration for multiple dimensions and hierarchies
D) Simplified ad hoc reporting
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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