Salesforce MCAE-Con-201 Questions & Answers - in .pdf
- Total Q&A: 261
- Update: Sep 17, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
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- Total Q&A: 261
- Update: Sep 17, 2026
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- Vendor: Salesforce
- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
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Salesforce MCAE-Con-201 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Number: | MCAE-Con-201 |
| Available Languages: | English |
| Exam Format: | Multiple choice, Multiple select |
| Exam Duration: | 105 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Administrator Salesforce Marketer Certification |
| Certificate Validity Period: | 2 years |
| Exam Price: | USD 200 |
| Real Exam Qty: | 60-65 |
| Passing Score: | 68% |
| Recommended Training: | Account Engagement Consultant Certification Prep Market to Your Customers with Account Engagement |
| Exam Registration: | Salesforce Certification Portal Kryterion Webassessor |
| Sample Questions: | Salesforce MCAE-Con-201 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | Salesforce Certified Marketing Cloud Account Engagement Administrator certification; 6+ months of experience implementing or consulting on Account Engagement solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-consultant |
Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Automating Business Processes | 17% | - Design engagement programs and sequences - Select appropriate automation tools - Build lead nurturing and campaign workflows |
| Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Lead Management | 14% | - Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models |
| Email Marketing | 10% | - Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance |
| Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
| Account Configuration | 16% | - Data migration and integrity maintenance - Technical setup and architecture planning - Usage governance and permission strategies |
| Personalizing the Prospect Experience | 8% | - Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions |
| Reporting, Metrics, and Analytics | 12% | - Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
Question #1
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:
A. How many emails a month were sent from the current email provider
B. Identify the currently mailable and unmailable prospects in their current email provider.
C. When was the last time a prospect was emailed in their current email provider.
D. The date LenoxSoft last compared data between the email provider and Salesforce.
Question #2
It is possible for prospect to have less than 0 score
A. False
B. True
Question #3
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?
A. Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign
B. Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
C. Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
D. Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
Question #4
A customer does not feel that campaign influence reporting fully captures their marketing attribution since they do not market only to the contacts related to their opportunity records.
What feature should a consultant recommend to uncover additional marketing attribution?
A. Account-to-Opportunity Matching
B. First Touch Model
C. Primary - Campaign Source Attribution
B, Einstein Attribution
Question #5
LenoxSoft has very specific lead qualification that has to be met before assigning prospects to an inside sales rep: *The prospects must be located in Texas or California *The prospects must submit their Request a demo form. When those two criteria are met they want to automatically assign the prospects to a inside sales rep.
State is a required field on the Request a demo form. How would you have LenoxSoft automate the assignment?
A. Run completion Action on form Request a demo with action notify Admin
B. Run an automation rule to assign based on the Request demom Submission & prospect status field
C. Export the submission report & Import
D. Run completion Action on form Request a demo with action assign to user
Solutions:
| Question #1 Correct Answer: B,C | Question #2 Correct Answer: B | Question #3 Correct Answer: B,C | Question #4 Correct Answer: B | Question #5 Correct Answer: B |
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