GCCC Strategic Communication Management Professional Sample Questions:

1. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
B) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
C) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
D) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.

2. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Cultural and language differences which may exist across the 12 countries
B) The generation gap, since most new employees are younger than senior management
C) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
D) Geographical spread resulting in reaching people in many different countries, all using different technology platforms

3. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) Marketing and Advertising
C) Investor Relations
D) CEO or other top executive

4. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
B) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.

5. A senior executive from an international firm has been presenting to local employee groups as part of a large change initiative. The executive will soon begin presenting the same materials to employee groups in several other countries. The executive has not requested country-specific materials from the communication team.
What is the BEST action for the communication manager to take?

A) Reach out to a contact in each location and request audience feedback after the presentation.
B) In a change effort, it is important for employees to hear a consistent message, so no changes should be made.
C) Rewrite the materials for each audience and forward them to the executive.
D) Recommend that the senior executive adapt the presentation for each audience.

Solutions: