Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and should have their own branding, content, and subscribers. Which solution should the consultant recommend?

A. One parent BU with three additional private domains.
B. One parent BU and one child BU.
C. One parent BU and two child BUs with their own Sender Authentication Packages.
D. One parent BU and three child BUs with their own Sender Authentication Packages.

Question 2

A marketer wants to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

A. GTL
B. Apex
C. SSJS
D. Node.JS

Question 3

Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use
10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer. How should they accomplish this task?

A. Enable Send Throttling on high to ensure the speed is increased to process the email as fast as possible.
B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
C. Create and send to a sendable data extension containing those needed fields using a query activity.
D. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.

Question 4

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response. What are two potential reasons for this unexpected response? (Choose 2 answers)

A. Responses are not sent within 24 hours of the outbound message.
B. Responses are not sent within the Conversation Window.
C. Response contained "stop" in the message content.
D. Next keyword was not specified on the outbound message.

Question 5

Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account. NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security. Which solution should the consultant recommend?

A. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
B. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
D. Upload data files to Marketing Cloud using SFTP instead of FTP

Solutions: