Exam MB-220: Microsoft Dynamics 365 Marketing
Candidates for this exam are Dynamics 365 Marketing Functional Consultants. Candidates are responsible for implementing solutions that attract and convert leads, build brand awareness, standardize omnichannel messaging, and deliver marketing insights.
Candidates are responsible for configuring and expanding the core marketing application to include email marketing, setup, interactive customer journeys, leads nurturing with personalized experiences, LinkedIn integration, Events, surveys, Landing Pages, segmentation and scoring, and maintaining General Data Protection Regulation (GDPR) compliance.
Candidates should have some knowledge of marketing principles and the Marketing application's role in relationship to the Dynamics 365 suite of applications, including integration with Dynamics 365 and Microsoft 365 applications. Candidates should understand industry terminology, priorities, common initiatives, standards, methodologies, and best practices.
Part of the requirements for: Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
The Microsoft MB-220 exam covers the following topics:
- Create & Manage Marketing Emails (5-10%)
The skills tested within this area include creating and managing email messages, for example, creating an email message with the help of a template; defining mandatory fields for email messages; adding dynamic content to email messages, and so on.
- Configure Dynamics 365 Customer Voice (10-15%)
The skills tested within this subject area are creating surveys; managing survey responses; and reviewing, testing, and publishing surveys.
- Manage Segments and Lists (5-10%)
Within this subject area, the candidates are tested based on their ability to perform the following tasks: determining a segment type; creating market segments; customizing dynamic segments with the help of a Designer; defining usage scenarios for subscription lists; creating a subscription list; adding a subscription list to a form.
- Manage Leads, Contacts, & Accounts (10-15%)
Answering the questions from this section, the learners need to be able to create leads; synchronize leads from LinkedIn; create & handle accounts; manage activities; create & handle contacts.
- Manage Customer Journeys (10-15%)
The skills included in this topic are configuring the required options for publishing journeys; checking customer journeys for errors; publishing a customer journey; determining content types necessary for a customer journey; creating a customer journey with the help of a template; implementing actions & targets; implementing flow control for the customer journey.
- Create & Manage Marketing Pages and Forms (10-15%)
This topic includes the students’ skills in defining the relevant marketing form; identifying form requirements & limitations; creating a marketing form with the help of a template; creating landing pages & forms; etc.
- Configure Marketing Applications (20-25%)
The first domain includes such subtopics as configuring organization and management settings; configuring marketing settings; configuring event settings; managing insights.
- Manage Webinars & Events (5-10%)
This domain includes creating an event team; setting up sessions (external & internal tracks; setting up speakers; customizing webinar options; creating & handling; event forms; handling registration, speakers, waitlists; creating event banners, invitations, social media posts; registering and checking in attendees.
Specialists willing to explore the possibilities in the Microsoft Dynamics Marketing skill area can easily accomplish this goal with the Microsoft MB-220 exam. It provides an IT practitioner to hone the learned expertise and enjoy better career resistance and functionality.
Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Configure Microsoft Dynamics 365 Marketing | 15-20% | - Set up marketing configurations - Manage marketing users and teams - Configure marketing resources and assets - Configure marketing settings and org units |
| Manage Segments and Target Audiences | 10-15% | - Create and manage dynamic segments - Create and manage static segments - Use segment insights - Build segment queries and filters |
| Create and Manage Marketing Emails | 15-20% | - Preview, test, and validate emails - Design and create marketing emails - Configure email settings and delivery - Implement email Personalization and dynamic content |
| Create and Manage Customer Journeys | 15-20% | - Design and create customer journeys - Analyze journey performance - Configure journey tiles and triggers - Set up branching and conditions |
| Analyze Insights and Manage Events | 10-15% | - Review marketing insights and analytics - Manage event webinars and waitlists - Create and manage marketing events - Set up event registration and sessions |
| Manage Leads and Scoring | 10-15% | - Create and configure lead scoring models - Manage lead lifecycle stages - Automate lead qualification and distribution - Implement lead scoring rules |
| Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing pages - Create and publish marketing forms - Implement progressive profiling |
| Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Import and deduplicate contacts - Manage contact lifecycle and preferences - Create and manage contacts |
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