Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Analyze member engagement and program performance - Monitor loyalty metrics and KPIs |
| Topic 2: Partner Management | 10% | - Configure loyalty partners and relationships - Set up partner earning and redemption rules - Manage partner program participation |
| Topic 3: Member Management | 20% | - Implement member lifecycle stages - Configure member tiers and benefits - Create and manage loyalty program members - Manage member enrollment and registration |
| Topic 4: Loyalty Management Fundamentals | 15% | - Identify key business outcomes loyalty management drives - Explain loyalty program types and structures - Describe the core concepts of loyalty management |
| Topic 5: Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Configure earning and redemption rules - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones |
| Topic 6: Points and Rewards Management | 20% | - Configure reward types and catalogs - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) - Implement point expiration and adjustment rules |
Salesforce Loyalty Management Accredited Professional Sample Questions:
1. Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A) Install and configure Salesforce Marketing Cloud Contacts Connection
B) Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
C) Install and configure Marketing Cloud Connect to integrate with Loyalty Management
D) Design Datasets with Dataflows and the Dataset Builder
2. A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?
A) Create a custom report using "Salesforce reports".
B) Add the Segmented "Loyalty program members" to a new "Campaigns".
C) Create a new segment within CDP.
D) "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
3. Northern Trail Outfitters wants to show member information in its member portal hosted outside of Salesforce.
What is a prerequisite for using Loyalty APIs to fetch the member information?
A) Create customer integration code
B) Create Data Processing jobs
C) Create a Connected App in Platform
D) Create custom objects in Loyalty
4. A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.
Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.
Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?
A) Tier Qualifying Points
B) Qualifying Points
C) Non-Qualifying Points
D) Non-Qualifying and Qualifying Points
5. Universal Containers (UC) has defined a points-based Loyalty Program, and the Loyalty members must receive an email with the point balance every time it is updated.
What should the Salesforce Administrator set up to enable a real-time currency model?
A) Enable Real-Time Update of Non-Qualifying Points Balance
B) Non-Qualifying Points updates happen in real-time by default
C) Enable Real-Time Update of Qualifying Points Balance
D) Create a Flow to update the Points Balance field
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C,D | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: C |
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