Facebook Certified media buying professional Sample Questions:
1. Your client is posting 5 times a week, and they want you to promote each post as interaction ads, with a budget of $20 for each.
Your community manager published a post with a big grammatical mistake, but already spent $5 on the campaign for this post.
Your client calls you complaining, and you immediately tell your community manager to fix the post and re-active the campaign.
What options does the community manager have in fixing this mistake?
Choose only ONE best answer.
A) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad to the previous ad set with a $10 budget.
B) The community manager should select the boosted post, change the image and re-launch the campaign.
C) The community manager needs to post a new image and create a new campaign with a $20 budget.
D) The community manager should delete or hide the current boosted post. He/she should then post the new image and add a new ad in the previous ad set. There is no need to change the budget.
2. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.
A) Outbound links
B) Phone call sales conversion
C) Third party (Google) link click
D) Link Clicks
E) POS purchase conversion
F) Mobile app installs
3. What can you expect from an MTA Partner Program within Facebook Measurement Partners?
Choose ALL answers that apply.
A) Measure lift in sales using partner-based ROI measurement solutions.
B) Measure and compare the effectiveness of advertisers' marketing channels in terms of contribution to sales, efficiency, and ROI.
C) People-based multi-touch attribution reporting across all publishers, including Facebook.
D) Aggregated reporting across multiple mobile ad networks, powered by Facebook attribution data.
4. Which of the following is not a direct response type of ad?
Choose only ONE best answer.
A) Video Views
B) Mobile App Engagement
C) Website Clicks
D) Guaranteed Impressions
E) Website Conversions
5. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.
A) Integrate your offline events with website conversions.
B) Measure cross-channel conversions.
C) Create custom audiences from offline events.
D) Deliver ads to people based on users who generate the most revenue.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A,B,C,D | Question # 4 Answer: D | Question # 5 Answer: B,C,D |
1279 Customer Reviews
Quality and ValueITCertKing Practice Exams are written to the highest standards of technical accuracy, using only certified subject matter experts and published authors for development - no all study materials.
Tested and ApprovedWe are committed to the process of vendor and third party approvals. We believe professionals and executives alike deserve the confidence of quality coverage these authorizations provide.
Easy to PassIf you prepare for the exams using our ITCertKing testing engine, It is easy to succeed for all certifications in the first attempt. You don't have to deal with all dumps or any free torrent / rapidshare all stuff.
Try Before BuyITCertKing offers free demo of each product. You can check out the interface, question quality and usability of our practice exams before you decide to buy.
