Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Segmentation and Targeting | - Audience segmentation logic - Dynamic content personalization |
| Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Program Canvas and Automation | - Program Canvas workflows - Event-based triggers and automation logic |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create thecampaign.
How should you do this with Responsys?
A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner ina few days.
D) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
2. How can you share a copy of a campaign with key stakeholders at live launch time?
A) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
B) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
C) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
3. After implementing and launching a campaign, you want to watch real-time opens and clicks in order to give a quick report to the executive management.
Where should you retrieve these results and what step should you take to provide the management with the reporting information?
A) In the Campaign Workbook, use the Analyze Deliverability functionality. Select the Edit active links for this launch link and copy the URL and provide it to the management.
B) View a Live Report for the campaign. Click the Generate Distributable Live Report URL. Provide the URL to the management to facilitate access to the Live Report.
C) In the Program Designer, using the Analyze Reportfeature. Select the Edit active links for this launch link and copy the URL and provide it to the management.
D) In the Campaign Workbook, in the Campaign Setting section, select the Edit active links for this launch link and copy the URL and then provide itto the management.
4. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
A) <!-- and -->
B) <comment> and </comment>
C) <<-- !~ -->
D) <#-- and -->
5. In RPL, how do you reference a value in a data source?
A) project_name.field_name
B) fieldname
C) data_source.field_name
D) data_source_alias.filed_name_alias
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: D | Question # 5 Answer: B |
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