Salesforce AP-216 Questions & Answers - in .pdf
- Total Q&A: 122
- Update: Aug 21, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: AP-216
- Exam Name: Marketing Cloud Personalization Accredited Professional
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Salesforce AP-216 Q&A - Testing Engine
- Total Q&A: 122
- Update: Aug 21, 2026
- Price: $59.99
- Vendor: Salesforce
- Exam Code: AP-216
- Exam Name: Marketing Cloud Personalization Accredited Professional
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Salesforce AP-216 Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Marketing Cloud Personalization Accredited Professional |
| Exam Number: | AP-216 |
| Real Exam Qty: | 50-55 |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 75 minutes |
| Related Certifications: | Salesforce Accredited Professional |
| Passing Score: | 70% |
| Exam Format: | Multiple choice, Multiple select, Scenario-based questions |
| Exam Price: | USD 150 |
| Recommended Training: | Marketing Cloud Personalization Fundamentals |
| Exam Registration: | Kryterion Webassessor Salesforce Certification Portal |
| Sample Questions: | Salesforce AP-216 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended experience with Marketing Cloud or digital personalization solutions |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-personalization |
Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Segmentation | 18% | - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment creation and management - Segment export and integration with Journey Builder |
| Sitemap | 18% | - Sitemap design and best practices - Web SDK implementation - Content zones configuration - Catalog and page mapping - Unified customer profile building |
| Solution Overview | 16% | - Real-time interaction management use cases - Product terminology and core implementation components - Definition and business value of Marketing Cloud Personalization |
| Data Integration | 14% | - Event API usage and configuration - Salesforce Connector integration - ETL feed system implementation - Data flow management within and outside the platform |
| Einstein Capabilities | 10% | - Ingredients configuration and application - Einstein recipes overview and usage |
| Activation | 18% | - Campaign optimization and measurement - Campaign creation and execution - Mobile and server-side campaigns - A/B testing setup and analysis - Open-time email campaigns |
| Setup & Administration | 6% | - Identity system configuration - Platform configuration and setup procedures - User attributes management |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. What three components can a web developer define by pageType?
A) Content Zones
B) Capturing Attribute
C) Campaign
D) Item Actions
E) Goals
2. If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A) Campaign Debugger
B) Force SDK URL
C) Developer tools
D) Inject SDK
3. How does Guardian determine the expected range for a given metric?
A) Guardian comes with pre-built ranges for each metric, which cannot be configured
B) Guardian queries the Data warehouse to establish logical the expected ranges
C) Guardian uses upper and lower bounds set by the user for each metric.
D) Guardian uses continuous machine learning to set predict the expected range
4. What are IS machine learning powered algorithms called?
A) Machine Learning Tools
B) Einstein Recipe
C) Data Science Workbends
D) Einstein Decisions
5. How often does interaction studio poll the sftp for new files for ingestion?
A) Daily
B) Immediately
C) Every 15 minutes
D) Hourly
Solutions:
| Question # 1 Answer: A,B,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: C |
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