Facebook 410-101 Exam Overview:

Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are running dynamic ads for an e-commerce site and have installed the Facebook Pixel; however, you are getting a warning that the pixel is not pairing with your client's Product Catalog.
What can you do to fix this issue?
(Select three that apply)
Choose ALL answers that apply.

A) You need to run dynamic ads for the pixel to detect your Product Catalog
B) Go to your Business Manager and associated your pixel with the Product Catalog.
C) Go to the Product Catalog Preference API and troubleshoot your pixel
D) Install the Facebook pixel helper and make sure your pixel is detected
E) Create a new Facebook pixel and install the new pixel on your site

2. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should delete all ad sets and have leave just one.
B) You turn off Ad #1
C) You should switch the budget from ad #4 to ad #2.
D) You should switch your campaign objective from post interaction to brand awareness.
E) You should increase the budget from ad #5
F) You should use budget optimization for your campaign.
G) You should decrease your budget to $3,000

3. You have a campaign with two ad sets with a budget of $100 each. After a week, the first ad set performs well and spends the entire budget; however, the second ad set only spent $18 of the budget.
Your client is upset as they would like for you to spend the entire $200 total budget each week. What changes do you make to the campaign in order to spend the entire budget?
Choose only ONE best answer.

A) You should change the set up to daily budget
B) You should change the campaign objective
C) You should increase the number of ads within each ad set
D) You should change the set up to campaign budget optimizatio

4. What is the main difference between brand marketing and direct response marketing within Facebook?
Select all that apply.
Choose only ONE best answer.

A) Direct Response is for top of the funnel marketing.
B) Brand marketing is for top of the funnel marketing.
C) With brand marketing, Facebook tries to maximize impressions, reach and frequency.
D) With brand marketing, Facebook tries to maximize conversions.
E) With direct marketing, Facebook tries to minimize website conversions.
F) With direct marketing, Facebook tries to maximize mobile app installs.

5. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
B) Create app install campaigns for people who have visited the website.
C) Use conversion ads to the checkout page for new audiences.
D) Use attention-grabbing video ads on Instagram to new audiences.
E) Create app install campaigns for people who have finalized a purchase for the following 15 days.
F) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.

Solutions: